Film posters from the Magdalena Abakanowicz University of Arts in Poznań

Abstract

The gallery in this volume of the magazine differs slightly from that in previous issues. It does not include photographs, because we decided that a poster would be closer to the themes of film distribution and film audiences: it is an important element of promotion, and often, after all, as the first image that establishes the film-audience relationship. We wanted original proposals for posters to concern films that for some reason stand out in terms of distribution, both from the historical and contemporary perspective. Of the older titles, the choice fell on two ‘seminal’ Polish films: Krzysztof Kieślowski’s Blind Chance (Przypadek) (1981/1987) and Agnieszka Holland’s A Lonely Woman (Kobieta samotna) (1981/1987). Of the more recent productions, we chose Alfonso Cuarón’s Roma (2018) and Adam McKay’s Don’t Look Up (2021) – films that owe much of their recognition to the video-on-demand service (represented in both cases by Netflix) that has exerted such a radical change in the audiovisual media landscape recent times. We invited the Magdalena Abakanowicz University of Arts in Poznań to collaborate. The student projects were created in Poster Studio no. 1 at the Faculty of Graphic Arts and Visual Communication (supervisor: Prof. Grzegorz Marszałek, acting supervisor: Dr Marcin Markowski). The prints presented show different ways of treating a given subject, more or less alluding to the plot or discourse of a particular film.