A retired full professor at the Institute of Film, Media and Audiovisual Arts at Adam Mickiewicz University, Poznań. Film and media expert, semiotician, researcher on contemporary culture, he is the author of numerous articles and books, most recently: Semiotyka twarzy, Ogród Europy, Polska szkoła filmowa. He is a founder and senior editor of the magazine “IMAGES. The International Journal of Film, Performing Arts and Audiovisual Culture”, as well as the member of the Polish Filmmakers Association, Polish Society of Authors and Composers ZAiKS, the Polish Film Academy and the European Film Academy (EFA).