Keywords
communication
theory
practice
culture
science
methodology of media studies
How to Cite
Abstract
Marshall McLuhan was one of the most significant and influential, not to mention popular, mass media researchers and commentators. The article offers a detailed introduction to the essential methodology of his works. By taking a fresh approach, this study explores and explains the basic structure of McLuhan’s method for describing, analysing and interpreting various themes and phenomena connected with media communication, emphasizing the key relationship between theory and practice as a way leading toward “understanding media”.
References
Kulesza W., Efekt kameleona. Psychologia naśladownictwa, Kraków 2016
Maciąg R., Pragmatyka Internetu. Web 2.0 jako środowisko, Kraków 2013
Mattelart A., Społeczeństwo informacji. Wprowadzenie, przeł. J. Mikułowski Pomorski, Kraków 2004
McLuhan M., Understanding Media. The Extensions of Man. Routledge & Kegan Paul, London 1964. Przekład polski: Zrozumieć media. Przedłużenia człowieka, wprow. L.H. Lapham, przeł. N. Szczucka, Warszawa 2004
Negroponte N., Being Digital, New York 1995
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